What Do You Do That No One Else Does?

To begin on your journey of Visibility, fill in the blanks:

“We _______. No other _______ does this.”

The garage that I take my car to has a standard, 24 month parts and labor warranty. That’s 21 months more than the garage I used to go to. I don’t know anyone else that does this. Hence, this is the garage I recommend to everyone I know.

“We have a 24 month parts and labor warranty. No other auto repair shop does this.”

Pretty easy, eh?

How Many Typos Are In Your Resume?

Hopefully, none. Out of 100 executives recently surveyed by Reuters, 20 percent of them said one typo would cause them to toss the application. Twenty-eight percent said one typo was OK, but not two. Hint: Don’t rely on spellcheck!

Follow the Healthy Fellow

Found some interesting posts at this Health Blog. The author does a lot of his own researching regarding health claims related to food, which is what I recommend anyone do before believing the latest “News Flash Warning.”

People Are Talking…

And you better hope that they are saying good things, because people are also listening. Sometimes even business owners.

As you can see here, This may be a trend worth watching.

Of course you should check the web to see what they are saying about you, if for no other reason than to refute the mean-spirited or inaccurate.

Keep ‘em Coming Back!

Oftentimes, when I talk to business owners, I will ask them, “why do you think your loyal customers stay loyal to you?” The interesting thing is that their answers are usually way off the mark. They will say, “it’s because of our great service”, or “ we have the best prices in town.”

Actually customers go back to a store because they feel like they are wanted there. When you make a customer feel important to you, when you let them know that their coming and shopping at your business matters, then they will come back.

How many times have you heard the phrase, “your call is important to us”? Do you believe it? Of course not! Because after you hear that, you usually are connected to someone who acts like you are not just a nobody, but a nobody that they are incentivized to get off the phone as quickly as possible. How could my call be important? Especially if the person I’m assigned to is reading from a script and has no real idea of what it’s like to be on the other end of the phone.

When my wife and I were looking for a house, we realized that there would always be another house to look at. This drove Realtors crazy, simply because we refused to fall in love with something. Granted, we are a tough couple, but none of the Realtors we dealt with (and we spoke to over 20), ever made us feel like we were important enough to spend any time getting to know well enough to figure out what we really wanted.

But I digress. The facts are these, there will always be lower prices, there will always be better service out there. But if you can make your customers feel like family (well, not my family), and always keep listening to what they want, and not what you want, you will keep ‘em coming back.

Rob Wallis is a speaker, author, and consultant who helps business owners increase their profitability by improving the customer experience. Contact him at rob@thewallisgroup.com.

It’s Only A Comma…

There will always be setbacks. In the words of Willie Jolley, you can have a setback with a period, or a setback with a comma. If it’s a period, that’s the end, it’s over. If you choose the comma, it’s a pause, before the next good thing happens.

Hint: choose the comma.

And You Will Tell Them Yes

All your life you are told the things you cannot do.

All your life they will say you’re not good enough or strong enough or talented enough; they will say you’re the wrong height or the wrong weight or the wrong type to play this or be this or achieve this.

THEY WILL TELL YOU NO, a thousand times no, until all the no’s become meaningless.

All your life they will tell you NO, quite firmly and very quickly.

AND YOU WILL TELL THEM YES.

From The Daily Motivator – Responsible

The Daily Motivator – Responsible.

The Sandwich Shop Story

I had just moved to a new town and was looking for a job. I went into a local sandwich shop that was hiring, and filled out the application. The owner sat me down, and asked me one question: “If someone came in and paid for a sandwich, and you gave him change for a ten, but he said he gave you a twenty, what would you do?”

My answer was, I’d give him the extra ten. Right then and there.

I was wrong.

The owner’s solution was to tell the customer to come back at the end of the day (closing at 11pm), and if the drawer was over, he would get his ten dollars. If not, sorry.

Well, here’s the thing, I’m thinking, this guy could be a regular customer, so if he spends, say, eight dollars every time he comes in, three times a week, that’s 24 dollars a week or $1,200 a year. So am I going to piss somebody off for ten dollars, and lose a potential $1,200? Not likely.

Sure, it may not happen often, but why take a chance? Like they say, A happy customer tells one friend, an unhappy customer tells everybody.

Was I wrong? Comment and let me know.

RB Wallis is a speaker and author, providing motivational and entertaining speaking programs enhanced with the art of magic.

RB shows folks just like you how to achieve Astounding Success! Contact him at www.thewallisgroup.com.

Success is about choosing what you want in life! (by The Transition Man, Johnny Campbell)

Success is about choosing what you want in life!

You can choose success. Do you believe this? If you do not then you have chosen (yes chosen) a different route and success will not be a prominent feature! Success is about choosing what you want in life and taking the necessary steps to achieve that goal. Success is not stopping until you get there!

Read the last two sentences again. Easy to say but how do you get there? What are the choices made by the successful? What are they doing differently from everyone else?

Choose to remove whatever is holding you back. Has something happened in the past to affect your self esteem? Do you immediately have negative thoughts as soon as money and success come to mind? If you are not choosing success then it is likely that something is blocking your ability to change and follow a new path. To remove the block you must have focus. To have focus you must first have an all consuming dream of where you want to be. Only when you have defined that dream can you start to focus on it. Focus so intently that everything you do is done with your dream in mind. Only then can you move toward that dream.

Choose to live your success. Live your life as if you were successful, as if you had already achieved the goal that you are focusing on. When you are at work, visualize what your workplace will be like when you have reached your goal, and place yourself there. Sit at your desk as if you were running the multimillion dollar business that you are focusing on. When you get into your car, visualize what your dream car will be like and see yourself sitting in it. Visualize yourself driving away from your dream house. When you are in your home – look around it and see your new surroundings. Get inside the feeling – really be there.

The more you do this, the more your subconscious will think that you are successful and move you towards these things. Live your success expecting to realize it. Living it now is a practice run for when it comes to you. After all, you want to be prepared, don’t you?

Choose to believe in your success. What your conscious mind believes, your subconscious strives to achieve. Look around at your friends and acquaintances and ask yourself how many of them have unshakable belief in where they are going. Are they successful? Possibly not – they may be in a good job and have a nice life but they do not have the success factor. Perhaps you do know of someone with unshakable belief. They may not be successful now but they will be moving in the right direction. Watch that space….

Belief is the catalyst which takes the dream and turns the focus into a plan to get there. Never underestimate the power of belief.

Choose to be emotional about your success. Belief plus emotion are unstoppable. If you have utter belief then you will develop emotion. If you want something badly enough it is emotive. Maybe it is to get out of debt. If you have suffered the hardships of this situation you will feel everything to do with debt and money is charged with emotion. This is the reason behind so many ‘rags to riches’ stories. Sometimes only the most devastating of emotional circumstances are the catalyst for change and a move toward success instead of away from it.

You can choose success. Or you can choose to stay safe and do what you do now. Guess what – you will still be doing the same in ten years time. The question is – do you want to?

Johnny Campbell- The Transition Man
Accredited speaker
———————————————————————————————————————————
Want more great articles and ideas to subscribe my newsletter at: www.transitionman.com
For more information on how to beat procrastination checkout my Book
“Move On…Your Life is Waiting” and my CD “Be Extraordinary”
at www.transitionman.com/ Click on The store button. Or email me at Johnny@transitionman.com
———————————————————————————————————————————